DIGITAL MARKETING SPECIALIST and CONTENT STRATEGIST
Combining strategy, creativity, and cultural insight to elevate artists and brands in the digital space.
From social media management and content production to campaign strategy and copywriting, my work bridges storytelling and strategy to drive meaningful engagement.
Doing Well Newsletter (Former Client)
Initiative of ASU Health, ASU Media Enterprise, and ASU Learning Enterprise
Doing Well is a free weekly Substack newsletter, presented by ASU Health, providing expert insight and information to help the public understand and improve their health. As a part of a team of Digital Marketing Specialists at the Cronkite Agency, I led the design and execution of a dual platform campaign to drive traffic to three of Doing Well's top performing stories and support overall audience growth and development. This included detailed audience targeting, A/B testing, copywriting, and data reporting.
Composed of two multi-platform campaigns encompassing Instagram, LinkedIn, Reddit, and Google Ads, this campaign delivered the following result to our client with a $2300 budget:
•2,800+ Active Users to Client Substack
•383.2K Impressions
•276.6K Reach
Modern Grind Coffee (Former Client)
Locally Owned Business
Modern Grind is a locally owned and operated drive-through coffee shop in Avondale, Arizona. As a part of a team of Digital Marketing Specialists at the Cronkite Agency, I supported the design and execution of campaigns built to drive website traffic and expand the business' audience on Facebook. This included campaign design, detailed audience targeting, and content strategy to optimize the client's vision for each ad campaign.
Composed of multiple dual-platform campaigns encompassing Meta and Google Ads, this campaign delivered the following result to our client with a $500 budget:
•Facebook follower growth of 15% over the course of 2 months
•1000+ Active Users to Client Website
•81.6K Impressions
•55.6K Reach
SRP Clean Energy Team (Active Client)
Candidates for Elected Public Office
The SRP Clean Energy Team is a slate of candidates running for various positions on the Board and council of the Salt River Project (SRP). As part of freelance marketing and branding services I offer, I helped the group maximize the potential of their existing branding by introducing more modern font and visual design choices across their website and print materials. This was a crucial step toward positioning themselves widely as a legitimate, highly credible group of candidates asking for voter support.
The following assets were provided to the client as part of the rebrand:
•Individual and group portraits featuring all candidates on the slate
•Redesigned campaign literature, optimized for print formats
•Full website redesign to emphasize key campaign conversion points (ballot requests, donations, volunteer sign-ups)
