DIGITAL MARKETING SPECIALIST and CONTENT STRATEGIST
Combining strategy, creativity, and cultural insight to elevate artists and brands in the digital space.
From social media management and content production to campaign strategy and copywriting, my work bridges storytelling and strategy to drive meaningful engagement.
Doing Well Newsletter (Active Client)
Initiative of ASU Health, ASU Media Enterprise, and ASU Learning Enterprise
Doing Well is a free weekly Substack newsletter, presented by ASU Health, providing expert insight and information to help the public understand and improve their health. As a part of a team of Digital Marketing Specialists at the Cronkite Agency, I led the design and execution of a dual platform campaign to drive traffic to three of Doing Well's top performing stories and support overall audience growth and development. This included detailed audience targeting, A/B testing, copywriting, and data reporting.
Composed of 5 individual ads across Instagram and LinkedIn, this campaign delivered the following result to our client:
•68,800 Impressions
•50,000 Reach
•792 Active Users to Client Substack
Modern Grind Coffee (Active Client)
Locally Owned Business
Modern Grind is a locally owned and operated drive-through coffee shop in Avondale, Arizona. As a part of a team of Digital Marketing Specialists at the Cronkite Agency, I supported the design and execution of campaigns built to drive website traffic and expand the business' audience on Facebook. This included campaign design, detailed audience targeting, and content strategy to optimize the client's vision for each ad campaign.
Our campaigns delivered the following results to our client:
•Facebook follower growth of 10% over the course of 2 months
•18,500 Impressions
•12,250 Reach
• 304 Active Users to Client Website